DIAS (Day-After-Recall Study) is a market research method used to measure the effectiveness and impact of advertising campaigns, particularly in television, radio, and digital media. This technique involves interviewing participants the day after they have been exposed to an advertisement to assess their recall, brand awareness, message comprehension, and overall engagement.

At GLOBAL UNIQUE MARKET RESEARCH, we conduct DIAS studies to provide valuable insights into audience response, helping brands refine their messaging, optimize ad placements, and maximize campaign effectiveness. By analyzing recall rates and audience perception, we help businesses enhance their advertising strategies for better consumer connection and improved ROI.

Our expert team delivers insights that empower brands to optimize their advertising efforts, identify target audiences, and enhance brand positioning. With advanced research methodologies, innovative analytics, and strategic recommendations, we help businesses stay ahead in a dynamic marketplace.