Group Discussion (GD) is a qualitative market research technique where a small group of participants engages in an interactive discussion about a specific product, service, concept, or topic. Facilitated by a skilled moderator, Group Discussions help uncover deep consumer insights, opinions, attitudes, and preferences in a dynamic and collaborative setting.

At GLOBAL UNIQUE MARKET RESEARCH, we conduct Group Discussions to explore consumer perceptions, test new ideas, and evaluate brand positioning. This method allows us to gather diverse perspectives, identify emerging trends, and provide businesses with actionable insights for strategic decision-making. Whether for product development, advertising evaluation, or market segmentation, our GD sessions deliver rich, qualitative data to drive business success.